A Creative Specialist,
Designer, Event Guy
& Brand Marketer.
Before you peep through my work, let me give you the in-a-nutshell. I am a seasoned creative professional running game 10 years strong now out of Southern California. I can zealously transform intricate concept challenges into successfully monetized brand platforms and user experiences. I’ve managed and motivated interdisciplinary teams, built brands from the ground up, executed slick marketing campaigns, directed engaging live events and have worn all kinds of hats doing so in between. My upbeat radiant personality stems from tackling life by wearing my heart on my invisible superhero cape.
Every new project where I get to execute my talents, strengths and years of experience is an opportunity for us to create magic together. Killer works that truly hit the mark and achieve successful conversion factors. But beyond all of that, I really do just enjoy working with like-minded people. I also love communicating, networking, clean lines, typography, hand-lettering, photo/videography, editing, pineapple, stand-up comedy, good music, ping-pong, live events
and all forms of art that elevate your mind and heart.
I currently volunteer as a Sr. Designer for the civic group San Bernardino Generation Now
as well as for The Headquarters Coworking space.
BRAND DIRECTION
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STILL WITH ME? GREAT, NOW FOR SOME EYE CANDY
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TRADE SHOWS
While working as Brand Manager for the start-up DuBe Hemp Energy, I designed and fully managed the company's event and trade show booths and experiences throughout 2014. I managed the visual cohesiveness of the brand as well as directed the company's media and marketing strategies during the exhibitions, which took place across multiple states.
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Through my ZLS Artist Collective platform, I developed, branded and fully directed an art and music "pop-up shop" style variety showcase series from 2011-2013, known as "ZLS: TOGETHER" (numbers 1-8). This was a passion project that I evolved to bring my area's millennial generation creatives together to inspire a stronger artistic community in my home city of San Bernardino, during an era where such stylistic showcase platforms didn't exist. This event series showcased in a number of different venues in SB and always featured both live artists and gallery artists, as well as rock, hip-hop and DJ performances at each show.
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ART & MUSIC SHOWS
Simply put, good design is just good business. Being the meat and potatoes of a brand, I craft slick identities that connect and motivate their audiences. Yep, I Chef it up in the design kitchen.
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Through my work with SBGN, I served as an Event Coordinator and Art Director to help develop and produce the first
San Bernardino City CommUnity Festival in 2014 - and again for it's 2nd year in 2015. This multifaceted summer event incorporated civic engagement with the city's political leaders, a plethora of vendors, live music, live art, dance, fitness, various family activities and served to help uplift the spirits and togetherness for the people of San Bernardino.
COMMUNITY FESTIVAL
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Through my ZLS Creative platform - and in partnership with SBGN, I developed and fully directed Turn Up The Vote Live SB for the historic Nov. 5th 2013 San Bernardino City election. This voter engagement rally and art/music showcase was held in the heart of downtown SB at its City Hall's Court Street Square event plaza. Fully supported by the City Council and Mayoral running candidates, the event encouraged and informed younger generation residents on the importance of voting and civic engagement. It also served as a showcase platform for the city's local rising artists and musicians.
VOTER ENGAGEMENT EVENT
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CREATIVE DESIGN
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I have a special affinity for drawing and vectorizing letterforms. As a designer, I have evolved a deep understanding
of the universe of fonts and their relationship with impactful and effective communication. But for me, there also exists something incredibly powerful and satisfying about creating one-of-a-kind sleek and stylish names and words,
just because I can.
CUSTOM TYPOGRAPHY
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From sports teams, to music bands, to clothing brands and more. T-shirt designs will always be a "thing" to most industries. From spending years in a cramped garage studio teaching myself the laborious craft of hand screen-printing, to managing and running full on automatic production apparel printing - I definitely have evolved the skills for achieving what works in apparel design and it's processes.
APPAREL GRAPHICS
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I am currently seeking fresh opportunities to lead and achieve for your creative needs.
Holla at me ;)
CONTACT
INTRIGUED THUS FAR? GREAT, NOW LET'S JOIN FORCES!
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Key areas of experience include Art Direction, Brand Management, Event Coordination
and Senior-Level Design in Print, Digital, Social Media, Identity and Brand Marketing.
I've produced a range of slick graphic and marketing collateral for some cool companies
throughout the years. Click below to see some of those bodies of work: